Friday, March 07, 2008

This Week In Junk Mail (3/1-3/7)


This week in junk mail I received this scantily clad Victoria’s Secret gift card.


I must admit the tri-fold advertisement wasn’t directly addressed to me (… or current resident), but as the current resident it thusly became my possession. As a simple mailing from Victoria’s Secret marketing department, I automatically excused the envelope as a contender for this week’s best piece of junk mail. As I went to discard it among the rest of my recyclables, I took notice as to the gift card’s wording and was pleasantly confused;
“FREE VS COTTON PANTY.”

Now, as a male non-pervert, I don’t know much about Victoria’s Secret. I don’t casually thumb through its pages or order catalogues under a false name (see Kuhns). I especially don’t know that Victoria’s Secret itself casually abbreviates its name to “VS.” Thus, I read the gift card as “FREE VERSES COTTON PANTY.”

Whoa! What a total mind blow. For a brief second it appeared to me that Victoria’s Secret was giving women everywhere the choice of ‘Freedom’ or the ‘Cotton Panty.’ Again, I know very little about women’s undergarments but I can’t even imagine a pair of underpants so desirable that one would be willing to sacrifice your freedoms (whatever they might be) to posses them. Perhaps that is why the woman on the gift card is wearing only said ‘Cotton Panty’ while looking wistfully away in her barren cell; at the cost of ‘Freedom,’ she chose the ‘Cotton Panty.’

Thursday, March 06, 2008

Jon Moore's Fwd. of the Week (2/29- 3/6)

Blame it on Nebraska's ice or the snow, but it was a slow week for forwards. Nevertheless, my father managed to send a gem. The forward simply contained clever marketing illusions from around the world. Here are my favorites:
These two items are merchandise bags. The gun bag is for 'ASPE CRIME STORIES.' It is pretty cool how real it looks, however ironic in that the bag itself probably aids in creating more 'Crimes Stories.' The other bag has a gentleman's image, but the bag's drawstrings create a 'noose' around his neck. Apparently BTK opened a clothing store.
These are advertisements for the sides of buses. The first features two people's faces on either side door creating the illusion of a kiss whenever the doors open and close. The second is a European ad for to convince you to stop smoking (the man's mouth is directly over the exhaust pipe). The final image is for National Geographic Channel's "Shark Week," and it creates the illusion that an entering rider is being 'eaten' by the shark. Its actually kind of scary.
This last one is pretty clever. Someone finally figured out a way to make America's obsession with fast-food cute without being too pretentious.

Thanks Dad.